Advisory 11

[SMEM] Hurricane Joaquin / South Carolina Flood Recovery – Part 1

This diary serves as a day-by-day guide of the establishment of’s Social Media Emergency Management (SMEM) response to the disaster caused by Hurricane Joaquin (#HurricaneJoaquin) as well as the related “1,000-Year” storm system it fed into which produced the disastrous and deadly flooding in South Carolina (#SCFlood). Though the storm only lasted from the end of September to early October 2015, its impacts affected the lives of millions, plus devastated infrastructure and altered the very landscape of the affected communities. The impacts to individuals, businesses and whole communities will take weeks, months and years to repair and rebuild.

This first part discusses the surveillance of a major tropical cyclone that formed off the U.S. east coast, until the point that an SMEM social media community, based on Facebook groups, was created to respond. Major natural phenomena require active monitoring and surveillance long before activation of your SMEM team. Proactive communications with existing communities-of-interest can help seed awareness to make activation rapid and widespread.

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